Course Curriculum
Targeted Learning: 30 Advanced Pillars of Attraction & Advocacy
01
EVP Strategy & Design
Core Essentials:
- EVP Auditing
- Persona Mapping
- Competitor Benchmarks
- Visual Alignment
- Tone of Voice Guide
- Benefits Storytelling
- Career Landing Pages
- Journey Auditing
- Glassdoor Resilience
- Internal Brand Launch
02
LinkedIn Company Mastery
Core Essentials:
- The "Life" Tab Logic
- Employee Advocacy
- Paid Ad Attribution
- Header Design UI
- "About" Pitch Rewrites
- Social Calendaring
- Video Storytelling
- InMail Brand Sync
- Algorithm Engagement
- Branding ROI Tracking
03
Retention & Culture ROI
Core Essentials:
- Onboarding Experience
- Alumni Ambassadorism
- DE&I Storytelling
- The Boomerang Strategy
- Brand Crisis Control
- Thought Leadership Inc
- Events as Marketing
- Referral Gamification
- Internal Comms ROI
- 100-Point Brand Audit
₹199
₹999
One-time payment • All-access
- Verified Branding Expert Badge
- LinkedIn Strategy Toolkit
- 30 Pillar Branding Lab