A high-impact framework for mastering lead generation, psychological persuasion, and high-ticket closing strategies.
10 Lessons • 15 Mins
Define your Ideal Customer Profile. Selling to everyone is selling to no one. Identifying high-intent targets prevents wasted energy and increases your conversion rate instantly.
Your opening must solve a pain point immediately. Avoid generic greetings; lead with a specific value proposition that makes the prospect stop scrolling or listening.
Your LinkedIn is a landing page, not a resume. Optimize your digital presence to build authority before you ever send a direct message or connection request.
Use the "Three-Part Rule": A personal observation about them, the specific problem you solve, and a low-friction call to action to start a conversation.
Treat admin staff as partners, not obstacles. Ask for their expertise on the best way to present information to the decision-maker to gain internal advocacy.
Translate features into "Business Wins." A fast software isn't just fast; it saves 10 hours of manual labor costs per week. Sell the result, not the tool.
Keep it under 4 words. Use subject lines like "Question about [Company]" to drive curiosity. High open rates are the first step to high closing rates.
Don't chase ghosts. Rank leads by Budget, Authority, Need, and Timeline. Focus 80% of your energy on the leads that are qualified to buy now.
80% of sales require 5+ follow-ups. Build a persistent but professional sequence that provides new value in every message to stay top-of-mind.
Ask: "What happens if you don't solve this?" Let the client describe the financial or emotional cost of inaction to build internal urgency for your solution.
You have mastered lead generation. Next, we explore the psychology of the pitch and live demonstration.
10 Lessons • 20 Mins
Subtly match the prospect's pace and tone to build subconscious rapport and psychological safety instantly.
A framework to handle doubt: "I understand how you feel, others felt the same, but they found..."
Repeat the prospect's specific words back to them to prove you are solving THEIR problem, not just selling a product.
Don't badmouth rivals. Highlight the specific "Gap" where your solution excels while others remain generic.
Never apologize for your price. Present it as a direct investment into the ROI you have already demonstrated.
Stop every 3 minutes. Ask: "How would this feature specifically help your team's current workflow?"
Identify if a "No" is based on Budget, Trust, or Timing. Every rejection is a data point for your next pitch.
After stating your price, stop talking. Let the prospect process the value without you talking them out of it.
Use case studies. Describe a client who was struggling and how they succeeded specifically using your method.
Address common concerns (like price) before they are raised to show you understand the market deeply.
10 Lessons • 15 Mins
Use "soft" questions like "Does this align with your goals?" to gauge if they are ready for the final contract before you officially ask for the sale.
Speak as if the partnership has already begun. Use "When we start" instead of "If we start" to normalize the transition to a client relationship.
Link the close to a real event. "If we sign today, your team will be trained before the holiday rush." Real urgency beats fake scarcity every time.
If a prospect asks for a discount, ask for a "Get" in return—like a longer contract term or a public case study. Protect your margins through trade.
The best time to ask for a referral is right after the sale. The excitement level is at its peak. Turn one customer into three through strategic networking.
Track how many days a deal sits in each stage. Speed is a competitive advantage. Identify bottlenecks in your sales funnel and eliminate them.
Clean data allows for accurate forecasting. Treat your CRM as a source of truth, not a chore. Accurate history leads to better future closes.
Ensure the transition to the service team is seamless. A client should never have to repeat their pain points once the contract is signed.
Call the client 15 days after the start. Showing you care about their success, not just the commission, builds the foundation for long-term renewals.
Monitor your activity-to-close ratio. When you understand your personal sales math, your income becomes predictable and scalable.
Verify your expertise in modern sales and claim your Sariga Academy Professional Recognition certificate.